Participant C: I think unique. Penney, sell some brand name products but have a greater emphasis on private label brands. Indeed, the high price factor of Harrods appeared to be a major barrier for respondents across both research instruments. The result of which was a considerable decrease in cost of production, while at the same time keeping the environment clean. Download file to see previous pages There is no denying the fact that every person is supposed to visit Harrods when in London. ? Males found price, variety and location more important than females.
When surveying attitudes towards shopping at department stores, Females indicated more favorable attitudes towards shopping at department stores 3. Specifically, outputs decreased in the production industry by 0. In general, do you feel about department stores? Such a scenario poses a real threat to Harrods: if affluent shoppers in the Boston area cut back on their spending levels, the success of the U. Harvey Nichols, Selfridges and Fenwicks. However, since department stores sell a variety of different products including necessary and luxury products all for relatively the same prices as one another, other factors may influence consumer decisions more than price, such as location and income.
For example the car park at the London store costs? Fairly unknown to a lot of people. The results showed that a positive overall evaluation of the Harrods store, with top 2 box 71% and a mean score of 4. It is the first stage of planning and helps marketers to focus on key issues. Harrods would not stock it until the brand gained popularity Independent, 2008. Threats The target audience- fashion conscious locals and curious tourists from ages 20-40.
Friendly approachable staff that are eager to help. This could mean that Harrods is indeed for everyone, but it seems more likely that this confusion stems from an unclear perception as to who this brand caters to. Participant E: Can Henri Bendel be out of this since no one has been there, so the top three? The bank started operations in 1983 and served high-profile customers. The company is facing a lot of problem regarding its promotion and marketing techniques due to which it faces a short of awareness. The company is one of the best in the cement industry, analysing it through the different framework of analysis in order to judge the actual situational and industrial position of the company in order to find out how actually is the company doing. Its only operating location in Knightsbridge covers 4. All over the United States there are many fitness and sports centers that many people attend on a daily basis.
This should be both from your own and your customers' points of view. Participant G: Would their prices drop? These days, the growing popularity of online shopping represents an ongoing threat to bricks-and-mortar retailers. The action standard for Harrods was set to Top 2 Box 70%, Mean Score 3. Further, these tools have been used to analyse Goldman Sachs. Perceptions of Harrods Overall, general perceptions by the participants were mixed. The median age is 33.
If you were going to pretend Harrods was just a regular person not a celebrity, how would you describe Harrods? Harrods was overwhelming, as a few participants did not even want to venture into the store. However all of these gyms have something in common and that is to promote. Lower household income levels selected shopping 1-2 times per month more than higher income levels. . The brand names and other brand information used in the BrandGuide section are properties of their respective companies. From a price perspective, Harrods should maintain its premium pricing in order to remain true to its brand positioning as a luxury department store for affluent shoppers. Participant J; Yeah, yeah New York seems a better place.
In what was do you think they have strategized or planned to be as successful as they are today? Participant A: I also think it has to be some place out of the city because of the size its going to need, in the city its going to be really hard to find a space so big but it would be more profitable for them to be in like Copley Place. The next set of questions was geared towards obtaining information about the competition in the department store market in Boston. So you might want to turn and face and enjoy. Participant D: Yes, best store ever! Perceptions of Harrods Brand Image When surveying consumers it is important to know how consumers perceive the Harrods brand image. The food galleries are insane. Participant I: It looks pretty cool.
The industry is highly concentrated among some key players, and the top fifty companies comprise almost 100 percent of industry sales First Research, 2008. I experienced that yesterday and I hate that more than anything and Bloomingdales I find that the staff are actually very friendly and very willing to help younger girls that may just be browsing. Participant D: Saks is good. Participants were asked to state their favorite department stores, to rank them, and share feelings and perceptions about all the department stores. Ghani technology is mainly restricted to the. Younger demographics spend less money per shopping trip than older demographics.